Online Read Ebook Reputation Management: The Key to Successful Public Relations and Corporate Communication
Par harris jane le lundi, octobre 11 2021, 21:12 - Lien permanent
Reputation Management: The Key to Successful Public Relations and Corporate Communication. John Doorley, Helio Fred Garcia
Reputation-Management-The-Key-to.pdf
ISBN: 9781135966010 | 456 pages | 12 Mb
- Reputation Management: The Key to Successful Public Relations and Corporate Communication
- John Doorley, Helio Fred Garcia
- Page: 456
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781135966010
- Publisher: Taylor & Francis
Download ebook for mobile free Reputation Management: The Key to Successful Public Relations and Corporate Communication English version 9781135966010 MOBI by John Doorley, Helio Fred Garcia
Overview
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described...
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